Commercial partnerships | Sport | Communications | Mental health advocacy

HI, I’M LAUREN…

I’m a Perth-based commercial and business development professional with a background spanning sport, marketing, communications and community advocacy.

My career has taken me across AFL, basketball, professional sport, corporate communications and the not-for-profit sector, giving me a broad perspective on how people, purpose and business can come together to create something meaningful.

Beyond my professional career, mental health and suicide prevention advocacy remain close to my heart. Following the loss of my brother, Aidon, to suicide in 2008, I began using my own experience to help create conversations around suicide, grief, hope and resilience. What started as a personal passion project grew into the Lauren Breen Foundation, building on my commitment to amplifying lived experience and supporting meaningful change.

My journey has taken me from Perth to the United States and back again, with opportunities to work alongside inspiring people and organisations across sport, mental health and community services. Each experience has shaped the way I approach my work: with curiosity, a genuine interest in people, and a belief in the power of connection.

Whether I’m building a commercial partnership, developing a new idea or advocating for better conversations around mental health, I’m driven by the same thing — bringing people together to create opportunities that matter.

When I’m not working, you’ll usually find me watching sport, catching up with friends or planning my next adventure.

RIP Aidon Breen
6th Nov 1989 - 5th Dec 2008